Robert Ancill's Substack

Robert Ancill's Substack

What Outperforming Brands Understand

How Alignment, Not Activity, Is Defining Performance Today

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Robert Ancill
Mar 31, 2026
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Part 2 of the 5 Day Relevence Series

Around eleven months ago, the Next Idea team were asked to step into a situation that, on the surface, simply did not add up. A third-generation restaurant group i…

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